The Writing Plan: What’s the best kept secret about writing a book?

I created my first successful product in just 10 days. I realized the creation process is as valuable as the product itself and I want to share it. Welcome to the Making-of The Mini-Guide for Writing a Super Complete Post in 20 Minutes.

This post is part of the new series on my blog, the Making-of The Mini-Guide! (All the chapters are here).

The Writing Plan: What’s the best kept secret about writing a book?

The best kept secret about writing books is that books are not written by inspiration but organization. Inspiration gives ideas but organization brings the book to life. I’m sorry, there’s no trick* or magic, it’s just organization and hard work.

I want to share my Writing Plan.

I like to work with everything I have, this is why my Writing Plan it seems basic, but I swear there’s no tricks behind a book. It’s just me, my computer and all the tools I have in a certain order.

The big areas of my Writing Plan are:

  • Write the book (green).
  • Write the landing page (purple).
  • Publish it in my galleries (pink).
  • Write bonuses for early buyers (aqua).
  • Publish it in the 3 places with higher conversion rates for presale (orange).
  • Publish it in every social media channel I’m a part of for presale (blue).

Once I decided what my big areas are, I like to divide those big areas into simple tasks. It’s just easier for me to read “create the perfect title” than “write the book” for example.

One thing I like to be clear about is I like to start the presale stage when I have the content ready. I just like to be sure that, when the launch date comes, I have at the very least the content already written.

Many other people like to start the presale when they have the idea, and that’s ok. It’s just a matter of organization in their own writing plan. They just decided to write and publish the landing page first and then write the book.

Also, I know I might be a little bit conservative here but I like to make things with the tools I already have. For example, I don’t like doing ads but because I feel it’s more organic to share what I’m creating with the people who already show interest. Sometimes, I like to be more about what I have now instead of dreaming of the possibilities.

Maybe I could reach a bigger audience with ads or maybe I could annoy them by making ads and interrupt them while they’re reading something they’re interested in. That’s a doubt that I don’t have the time to answer when my focus is to write a book.

That’s why I decided to publish in every social media channel I have, because if someone took the time to click that follow button is because they truly want to know something about me. I feel better talking to real people who have shown real interest.

If running ads fits you, do it, add it to your writing plan and forget about what I said.

*I know I said there’s no trick but I like to reward myself and that might be a trick I’m using to accomplish every task in the Writing Plan. I love desserts like crazy and everytime I finish a big area, I reward myself with a dessert! Maybe it’s not the trick you were waiting for but rewarding myself with a treat has helped me feel like a winner who’s making steady progress.

This post is part of the new series on my blog, the Making-of The Mini-Guide where I share everything I know about writing books! (If you want to read all the past chapters go here).

The Mini-Guide for Writing a Super Complete Post in 20 Minutes was created under the Small Product Lab July 2015 hosted by Gumroad. I’m forever grateful with Gumroad and Small Product Lab for those 10 days.

If you want to read the next chapter of the Making-of The Mini-Guide when is ready, join here: http://kath.pw

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The Perfect Name: How to best name my product?

I created my first successful product in just 10 days. I realized the creation process is as valuable as the product itself and I want to share it. Welcome to the Making-of The Mini-Guide for Writing a Super Complete Post in 20 Minutes. ❤

This post is part of the new series on my blog, the Making-of The Mini-Guide! (All the chapters are here).

The Perfect Name: How to best name my product?

I had to share my product with the world even though I didn’t even started to creating it. It was a difficult task because naming things, whether it’s products or posts or emails is complicated. Or at least I feel it complicated.

I ended up just describing it because I thought that maybe I could find a better name later. I figured the naming and sharing shouldn’t become an obstacle, if I took too much time on this, it would start feeding my anxiety, so I just called it – while I found a better name – a checklist to write a super complete post in 20 minutes for busy bloggers only.

And I posted it like that the first time. And it worked because it called someone’s attention. Which was a good thing, but let’s face it, it wasn’t a strong name.

This person told me: “I’m not a busy blogger but I’d love to save some time so I can focus on creating”.

That’s when I knew I couldn’t call the busy bloggers’ attention because they’re busy, they don’t have time for cross out a checklist, but the people who is looking to save time creating could find my checklist useful! And what’s even more amazing, people who is looking to save time creating will happily invest 30 minutes or less in reading a guide.

That checklist evolve into a mini-guide and then, the name and the motto finally made an appearence in my life.

I’d create The Mini-Guide for Writing a Super Complete Post in 20 Minutes and I’d help creators save time writing to spend it on the things they really want.

https://twitter.com/Queith/status/625875320973991937

Thinking backwards, what really happened was this: I presented the idea of my product and then used the words the right audience used to describe it.

Do not confuse this with a poll, I didn’t ask them to help me find names, I didn’t ask them what sounds better nor what they feel about it nor if they feel like buying it.

I just presented the idea of my future product and they commented about that idea.

If you’re stuck with the name of your product, just write what is it, what does it do and who does it help. Present it to some people and read carefully their comments, you might have described it accurately but they’re the ones who are using the right words that’ll resonate with more people.

This post is part of the new series on my blog, the Making-of The Mini-Guide where I share everything I know about writing books! (If you want to read all the past chapters go here).

The Mini-Guide for Writing a Super Complete Post in 20 Minutes was created under the Small Product Lab July 2015 hosted by Gumroad. I’m forever grateful with Gumroad and Small Product Lab for those 10 days.

If you want to read the next chapter of the Making-of The Mini-Guide when is ready, join here: http://kath.pw

How to: Create an Email Marketing Plan by MailChimp

This guide was one of the first guides I read about Email Marketing.

What I like the most about this guide was that was written in human language, no technicalities whatsoever.

I read this a few years ago, when I was starting my email newsletter and I didn’t know what to do, when I opened a MailChimp account because it was the friendliest choice around, or at least the only choice I knew about, when I didn’t even imagine I needed a Marketing Plan.

I found this guide on the MailChimp site in the Resources section. It’s not there anymore, since they’ve updated most of their resources. But they still have plenty of guides you might want to check.

Another thing I love about MailChimp and their resources is they know how to give their users what they need. They upload 3 types or archives for every guide or case study. I could read all of their guides on my Kindle Keyboard. ❤

As I told you before, I couldn’t find the landing page for this very guide but I just found the .pdf on the MailChimp site if you want to read it!

It’s totally free.

And if you have an email list but don’t know why or how to actually take full advantage of it, you really want to read the How to: Create an Email Marketing Plan.

How to: Create an Email Marketing Plan by MailChimp.

This is guide made by MailChimp.

It will help you to realize the value your email list has and how to take full advantage of it.

It doesn’t matter if you’re starting with your emails or you have a few months with it. The sooner you read this guide, the better.

If you use MailChimp, you definitely need to read this guide. But if you’re using another platform to send your emails, just take the general knowledge with you.

It will help you to define your readers, determine your purpose, outline your goals, determine your frequency and create a timeline. Everything you need in human language to start a great email newsletter.

Interesting quotes from How to: Create an Email Marketing Plan by MailChimp.

  1. Your content is the most important part of your email newsletters.
  2. Let them be the first to know about any important or interesting news (such as sales, new products, business changes, etc.). Give them access to special benefits as subscribers.
  3. Some common things to include in an e-newsletter are:
    1. Industry news and information.
    2. Useful tips and tricks.
    3. Surveys and polls.
    4. Special offers and exclusive coupongs.
    5. Q&As.
    6. Promotional material.
    7. Photos of staff around your office.
  4. We recommend that you email your list at least monthly, but don’t feel the need to commint to that immediatly. Feel free to skip a month if you don’t have anything truly useful to say.
  5. If you are doing a more general e-newsletter that discusses news and special events, then a monthly newsletter might be a better fit.

You can read this guide here: How to: Create an Email Marketing Plan by MailChimp.

I like to share everything I know about writing books and the books I’ve read! If you want to be the first one to read my next article, join here: http://kath.pw. ❤