I created my first successful product in just 10 days. I realized the creation process is as valuable as the product itself and I want to share it. Welcome to the Making-of The Mini-Guide for Writing a Super Complete Post in 20 Minutes. ❤
This post is part of the new series on my blog, the Making-of The Mini-Guide! (All the chapters are here).
The Perfect Name: How to best name my product?
I had to share my product with the world even though I didn’t even started to creating it. It was a difficult task because naming things, whether it’s products or posts or emails is complicated. Or at least I feel it complicated.
I ended up just describing it because I thought that maybe I could find a better name later. I figured the naming and sharing shouldn’t become an obstacle, if I took too much time on this, it would start feeding my anxiety, so I just called it – while I found a better name – a checklist to write a super complete post in 20 minutes for busy bloggers only.
And I posted it like that the first time. And it worked because it called someone’s attention. Which was a good thing, but let’s face it, it wasn’t a strong name.
This person told me: “I’m not a busy blogger but I’d love to save some time so I can focus on creating”.
That’s when I knew I couldn’t call the busy bloggers’ attention because they’re busy, they don’t have time for cross out a checklist, but the people who is looking to save time creating could find my checklist useful! And what’s even more amazing, people who is looking to save time creating will happily invest 30 minutes or less in reading a guide.
That checklist evolve into a mini-guide and then, the name and the motto finally made an appearence in my life.
I’d create The Mini-Guide for Writing a Super Complete Post in 20 Minutes and I’d help creators save time writing to spend it on the things they really want.
Thinking backwards, what really happened was this: I presented the idea of my product and then used the words the right audience used to describe it.
Do not confuse this with a poll, I didn’t ask them to help me find names, I didn’t ask them what sounds better nor what they feel about it nor if they feel like buying it.
I just presented the idea of my future product and they commented about that idea.
If you’re stuck with the name of your product, just write what is it, what does it do and who does it help. Present it to some people and read carefully their comments, you might have described it accurately but they’re the ones who are using the right words that’ll resonate with more people.
This post is part of the new series on my blog, the Making-of The Mini-Guide where I share everything I know about writing books! (If you want to read all the past chapters go here).
The Mini-Guide for Writing a Super Complete Post in 20 Minutes was created under the Small Product Lab July 2015 hosted by Gumroad. I’m forever grateful with Gumroad and Small Product Lab for those 10 days.
If you want to read the next chapter of the Making-of The Mini-Guide when is ready, join here: http://kath.pw ❤