Email on Mobile Devices by MailChimp

I must be the only person who waits to read her email on the computer. I know everything is mobile today. So, I know I needed the best insight to write the emails I usually send the most mobile friendly possible.

I found the Email on Mobile Devices guide on the MailChimp Resources and the time couldn’t be more perfect.

I got in the email game way after… four years after I started blogging… I had to learn how to do it and how to do it the best way possible. It’s not that emails are difficult to send. It’s that the people getting those emails were using more devices than just a computer.

My first smartphone approach occured on 2009. But I didn’t feel the smartphone boom until 2011… and I started my spanish email newsletters on 2012… I needed to learn all about email newsletters and also learn about the multiple devices getting those emails. That learning curve was kinda big… and to be honest, I’m still learning since I’m testing more platforms every day.

To give you a little heads up. I was living in Mexico when I read this guide. It seems like it’s a minor detail but it’s not. I was trying everything I could to make my blog work. But I had to tried excellently because I had no time to waste and no space to mistakes. I had to study, work and save money for the next month bills. So, reading a very specific short guide with nice hacks and detailed how-tos was priority.

This guide accomplishes that and more. It tells you what’s the best thing to send, how to be kind with your reader about their time, their sleeping hours and the colors they’ll see when they open your emails on their phone… if they opened it at all.

While I read it, I learned about the good manners in emails if you’re writing emails at night (which is my case because I’m a night owl), also about the images size if I’m embeding one and a lot of tiny details that I haven’t think of when I wanted to start just writing emails.

Like communication in small screens, industry numbers (just in case you’re still wondering if you need to take care of mobile communication), researching behaviour around mobile email, behaviours in general, best practices for mobile email, design (in a very human way, no technicalities whatsoever), the present of mobile-email research and a lot of resources if you want to dig in.

As you can imagine, I read this guide totally free in the Resources section of MailChimp.

If this was 2012, I’d tell you that you only need to read this guide if your audience is very IT but, come on, today even our dogs have smartphones. If you want to build your audience with the help of an email list, this guide is a must.

Email on Mobile Devices by MailChimp.

This guide talks about the best practices about emailing to mobile devices and what to think about writing an email. Since it’s not just writing anymore, you have to think more about some other details like designing, colors, resizing images, devices and email size (yes, this is important).

It’s important for anybody who wants to build their audience with the help of an email list to read this guide because explains about the details you haven’t think of there were important.

It’s imperative to read this guide as soon as possible because, guess what? Our world is mobile already. Most of your audience will read you through their phone and if you’re just starting out on email marketing, you might have a rough time trying to figure out for yourself all the details this guide already explains.

This guide can be read almost anywhere, since it’s a .pdf archive.

The book can be read online or you can download it to read while you’re offline.

Eventhough this guide is made by MailChimp, you’ll get a lot of insight whether or not you’re using MailChimp. This is a study they did, it shows numbers, data and conclusions about email on mobile devices and then, they turned these data into best practices. Best practices which you can use in whatever platform.

This guide is free.

If you’re planning to take your audience to the next level or just a data junkie, you’ll really love this guide.

Favorite quotes from Email on Mobile Devices by MailChimp.

  1. Even more astonishing, in the fourth quarter of 2011, more iPhones were sold than babies were born. Rumor has it that many of those babies entered the world with a mobile device in hand.
  2. The iPhone was favored by people who identified themselves as designers, communicacion managers, and small business owners. Android devices were favored by people who identified themselves as IT people or developers, and two budget-conscious participants.
  3. Most people use their phones as an alarm clock, so the common morning action is to turn off the alarm and hit the email icon.
  4. If you send newsletters in the late evening or very early morning, you might want to rethink that bright purple and yellow graphic you’ve been using as a header graphic, as that would be a jarring visual for a reader who’s just waking up or getting ready for bed.
  5. They most often forward an email to a friend with comments added. The second most common method of sharing is tweeting links in the email, or tweeting the campaign archive link to their followers. Once you click a “tweet this” button or link in an email, there are just two steps: log in to Twitter, then share the link. Twitter also makes it very clear exactly what you’re tweeting, so there’s no guess work.
  6. As always, engaging content is the most important part of your email. Spending time writing or curating content that your readers will enjoy and fostering a relationship based on trust are essential parts of any great email campaign.
  7. People are more likely to read your links, follow through on your calls to action, and visit your site if your website is built with responsive design in mind, or if your newsletter looks like it’s designed for mobile reading. In fact, 25% of the people we interviewed about mobile email mentioned responsive design.
  8. Speaking of thumb-friendly, avoid a bunch of links in close proximity, as this makes selecting the proper link frustrating on a small screen.
  9. Gmail often only loads a partial email, cutting the content off at 102KB with an option to download the rest of the email.

You can read this guide here: Email on Mobile Devices by MailChimp.

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By Katherine Montero

Civil Engineering Junior. Diploma in Economics and Business. 6th best Discus Thrower in Central America. 5x Discus National Winner (El Salvador). Yogini. Small Product Lab Winner. Author of The Mini-Guide for Writing a Super Complete Post in 20 Minutes. 5x Shotput National Winner (El Salvador). Business Management Junior.