Today I want to share an option for you to monetize your blog on WordPress.
Before I start, let me clarify something: this is not my favorite option to monetize because it doesn’t pay on your efforts, the earnings depend on external factors but it’s a possibility. And if there is a possibility to activate some cents earning on the Internet with your blog, I’ll study it, evaluate the situation and share it with you.
The monetization occurs in a WordPress platform. That’s the platform I use to blog since August 2008.
There was a time where the only known way to monetize a blog was through Google Adsense. You were given a little code that you would add on your blog and that little code became an ad. If you happened to use Blogger, you just had to add a widget to your blog and you were done.
But I was using WordPress.
And not just WordPress, but the WordPress’ version I couldn’t add any code to it.
WordPress examined the situation and they came up with this amazing idea: they will create their own ads program!
And they did. It’s called WordAds.
If your blog is on WordPress (the hosted version), you can be a part of an ad program to earn a few cents of your blog.
You need 3 things:
- A WordPress blog, in any of their versions, .com or .org.
- A domain for your blog.
- Certain amount of views on your blog.
To help maintain the “clean look” they have always have, they’d code in the ads into your blog. Sometimes, they’d release a cool theme that had ads in cool places that were audience friendly!
And that was amazing, the only bad thing is that the audience consumption has changed. Nobody, not even you and I, are watching sidebars on blogs anymore. We might not even get to the end of an article. In fact, you might have not even got to this paragraph even though it’s free information. But what am I saying? We are not even reading blogs on a computer anymore!
We’re most likely reading or watching something on our phone, so the entire theme changes to one column of text! (If you’re careful with the evolution of your audience, this is the time of responsive theme you have installed on your blog).
So, having a couple of ads in your sidebar or at the end of an article was a respectful but bad-for-earnings option.
I don’t recommend to add a lot of ads at the beginning of an article because you’d lose the attention of your reader. So, it seems like there was no option for ads on a blog.
UNTIL WordPress released a new editor for creating an article.
Before we got the WYSIWYG editor. It was like very similar to a text document with some extra options.
But now, we have Gutenberg. A new editor for WordPress that makes it easier to create appealing articles to your audience.
The new thing about the Gutenberg editor is that you create articles with blocks. There are different types of blocks: text, audio, video, numbered lists, etc., but also galleries, timelines, click to tweet, and more options that before required knowing a little bit of code.
For me it’s important that you know about Gutenberg for many reasons:
- It’s an official update from WordPress. And even though there is a way to keep using the WYSIWYG editor, I highly recommend you to pay attention to the Gutenberg one.
- It’s a new blogging era. Writing an article is not about just writing anymore. Yes, you will need to write a compelling message but also will need to work on keeping your audience’s attention through out the whole story. One way is to add different elements to your article that are different from text, so you can keep your audience engaged.
- It makes monetization easier. Gutenberg is about adding blocks with a click to your article, and between those blocks, there are ad blocks to be added. Not that I’m endorsing ad blocks and suddenly love them, but I think there is a respectful way to use this resource so you, the platform and your audience can win.
- It is a disservice for your skills if you don’t use Gutenberg. The new editor can help to make your article more dynamic. The new blocks will enlighten new ways to create or experiment with your articles. If you’re just typing on your articles, you’re behind. Start showing how good of a creator you are by using new blocks and embelish your blog with a few clicks.
- It is a disservice for your audience if you don’t monetize. By adding ad blocks that will be seen, your getting a few cents, and by getting a few cents, you’ll be serving your audience for longer. If you don’t earn a few cents from your projects, you will likely abandon them and your audience will leave hanging. By monetizing, you’re making sure you will keep both with you for longer: audience and project.
As you have figured out by now, I’m actually saying you can monetize your blog by adding an ad block to your article.
The way to do this is by following this simple steps:
- When creating a new article on WordPress, click on the “+” sign that appears on the left of your editor.
- On the search bar, write “WordAds” or below the search bar, look for the Jetpack category and then, find the ad block.
- Click to add it.
- Customize how your ad will show by clicking on the second button (left to right) on the upper left of the ad block. It will look like a sandwich. To be respectful with your audience, click to align it at the left or the right of your text. This will leave your audience to keep reading your content without being interrupted, it will help you to obtain those few needed cents to maintain your blog going and it will make the platform/brand happy to get a new pair of eyes to their product or services announced.
- Explore the other blocks to see what else you can add to your article to embelish it.
There are other few options to play with the ad, like the best size to it. I’m no expert but the default rectangle seems like the most convenient one. It’s 300×250, it works both on computer and phone, it’s a very popular choice for brands and, since it’s popular, probably will have better performance that the other options.
Now, on the juicy part: how much you will get by implementing this monetizing choice!?
I’m throwing lines here because I will start using this option just now. But for the looks to it, it seems like not much. I will come back and update about this, though. It’s still a type of earning that depends on other people and not your work directly, that’s why I’m betting on “not much”. But what I do know is that you will have a better chance to get a few cents if you add a block ad on your article than if you leave it at the side bar. It has better chance to perform well in the body of the article because that’s the only place your audience is looking at, on computer or phone.
And it’s always better to get a little something than nothing at all.
I hope you like this email with a monetization option for your content creation efforts!
Here are other articles you might want to read:
- Conociendo México.
- Monetize your WordPress blog with Gutenberg blocks.
- Monetiza tu blog en WordPress con los bloques de Gutenberg.
- Mi resumen del 2019: cómo leer estadísticas del 2019 para crear una estrategia para el 2020.
- My 2019 recap: how I read 2019 stats to create a strategy for 2020.