When my blog traffic used to reach a plateau, I tried everything in my hands to get them back on growing: write about popular topics, going back to my stats to understand what will get more people on my site, augment the frequency of publications or to publish several times in a day, etc.
But after so many years on the Internet, I’ve seen how one day you’re all the way on something, and the very next day you’re onto something else. Life is a cycle, you can’t be attached to just one type of publication.
Definitely do not quit on your blog, because at the end of the day, it is your hub. But learn to diversify, your blog is reaching a plateau? How is your Instagram, Twitter, TikTok, YouTube, Medium, Tumblr, WhatsApp, Telegram, TinyLetter, etc.?
You’re always getting some kind of movement in one site. Learn to surf the waves and always share your best publications, you never know who you’re really helping on the other side of the screen.